{"id":44046,"date":"2021-12-27T07:57:49","date_gmt":"2021-12-27T07:57:49","guid":{"rendered":"https:\/\/stagewp.notifyvisitors.com\/products\/?page_id=44046"},"modified":"2023-06-13T06:17:42","modified_gmt":"2023-06-13T06:17:42","slug":"control-groups","status":"publish","type":"page","link":"https:\/\/stagewp.notifyvisitors.com\/products\/control-groups\/","title":{"rendered":"Control groups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44046\" class=\"elementor elementor-44046\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d120821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d120821\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1343166\" data-id=\"1343166\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128943a animated-fast elementor-widget elementor-widget-heading\" data-id=\"128943a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Introducing control groups<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2cc00 animated-fast elementor-widget elementor-widget-heading\" data-id=\"ad2cc00\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Measure actual marketing efficacy<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31727c5 elementor-widget elementor-widget-image\" data-id=\"31727c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"530\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07060245\/control-groups_banner.png\" class=\"attachment-full size-full wp-image-44664\" alt=\"control-groups\" srcset=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07060245\/control-groups_banner.png 1500w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07060245\/control-groups_banner-300x106.png 300w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07060245\/control-groups_banner-1024x362.png 1024w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07060245\/control-groups_banner-768x271.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1503789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1503789\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2f75121\" data-id=\"2f75121\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1e584e2\" data-id=\"1e584e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc02ebe elementor-widget elementor-widget-tp-button\" data-id=\"cc02ebe\" data-element_type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-button-wrapper   text- text--mobilecenter   \"><div class=\"button_parallax   \" ><div id=\"button6a0b798822540\"  class=\" text- text--mobilecenter ts-button content_hover_effect   \" ><div class=\"pt_plus_button btn6a0b798822218 button-style-8   \"  ><div class=\"animted-content-inner \"><a href=\"https:\/\/stagewp.notifyvisitors.com\/site\/scheduledemo\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Schedule Demo\"  >Schedule Demo<\/a><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1563603\" data-id=\"1563603\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7aac6e elementor-widget elementor-widget-text-editor\" data-id=\"a7aac6e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tStart your<a class=\"learn-cts\" href=\"https:\/\/stagewp.notifyvisitors.com\/products\/registrationv2\/\"> <span class=\"learn-cts\">FREE trial now!<\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5787c14\" data-id=\"5787c14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f4d5d35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f4d5d35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc32dd0\" data-id=\"6fc32dd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79fe0ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79fe0ce5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3406231c\" data-id=\"3406231c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e0184a animated-fast elementor-widget elementor-widget-text-editor\" data-id=\"61e0184a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to attain higher conversion rates and retain loyalty for your brand? Then know that checking out the effectiveness of your campaigns is inevitable. What if your customers are not responding to your campaigns or what is the actual impact your campaigns are receiving? Get answers to all these questions through control groups.<\/span><\/p><p><span style=\"font-weight: 400;\">Control group enables you to understand the actual impact of your campaigns. Simply send the campaigns to the control group( a random selection to represent the entire target of customers). Compare this group with the target group to measure the efficacy of your campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef14de elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef14de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98a0c66\" data-id=\"98a0c66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c4fcfd elementor-widget elementor-widget-heading\" data-id=\"7c4fcfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get measurable insights \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71531cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71531cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-54a8e4b\" data-id=\"54a8e4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c66da7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1c66da7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"101\" height=\"101\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/01\/27122041\/Icons.png\" class=\"attachment-full size-full wp-image-44517\" alt=\"Icons\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> Campaign <br>effectiveness<\/h3><p class=\"elementor-image-box-description\">Know the effectiveness of your campaign in measurable aspects such as the average revenue per users.\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c00a82\" data-id=\"5c00a82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a7daa elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"15a7daa\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"101\" height=\"101\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/01\/27122033\/Lifetime.png\" class=\"attachment-full size-full wp-image-44515\" alt=\"Lifetime\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> Lifetime <br>value<\/h3><p class=\"elementor-image-box-description\">Determine how effectively you can engage users through various channels in a short period of time. Turn on the channel through you will send the message to the users and set its frequency.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7c8f426\" data-id=\"7c8f426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc78a4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4bc78a4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"101\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/01\/27122038\/User-Response.png\" class=\"attachment-full size-full wp-image-44516\" alt=\"User-Response\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">User <br> response<\/h3><p class=\"elementor-image-box-description\">Resolve the issues such as the number of campaigns to be sent in a day, what if the users receive are overboarded with too many notifications or multiple promotional campaigns in a day.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3109a8a elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3109a8a\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb46f59\" data-id=\"fb46f59\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc0f4ae elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc0f4ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7764aa6\" data-id=\"7764aa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9a5d0 elementor-widget elementor-widget-image\" data-id=\"4a9a5d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05071802\/System-Control-Groups-1.png\" class=\"attachment-full size-full wp-image-44642\" alt=\"System-Control-Groups\" srcset=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05071802\/System-Control-Groups-1.png 1000w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05071802\/System-Control-Groups-1-300x240.png 300w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05071802\/System-Control-Groups-1-768x614.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06b6959\" data-id=\"06b6959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cb1ddf2\" data-id=\"cb1ddf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8efe5af elementor-widget elementor-widget-spacer\" data-id=\"8efe5af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4071e8c elementor-widget elementor-widget-heading\" data-id=\"4071e8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">System control groups \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b9d13 elementor-widget elementor-widget-heading\" data-id=\"85b9d13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-medium\">Compute the impact of your campaigns over a longer time period. System Control Group is valid for all the campaigns. Define the limit of the control group and let the system itself qualify the percentage of users in the control group randomly.\n\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8a105f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a105f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e569c1\" data-id=\"6e569c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacb59c elementor-widget elementor-widget-heading\" data-id=\"dacb59c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Custom control groups\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8923bb2 elementor-widget elementor-widget-heading\" data-id=\"8923bb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-medium\">Access the effectiveness of any one campaign or a group of campaigns at a specified point of time. State the limit of the control group in a similar way as you did in the system control groups.\nExamine the effectiveness of short duration strategies.\n\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-985c213\" data-id=\"985c213\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ab3243f\" data-id=\"ab3243f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8152cb4 elementor-widget elementor-widget-image\" data-id=\"8152cb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05121529\/Custom-Control-Groups-2.png\" class=\"attachment-full size-full wp-image-44654\" alt=\"Custom-Control-Groups\" srcset=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05121529\/Custom-Control-Groups-2.png 1000w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05121529\/Custom-Control-Groups-2-300x225.png 300w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05121529\/Custom-Control-Groups-2-768x576.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2905a0 elementor-section-content-middle elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c2905a0\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd1d10f\" data-id=\"bd1d10f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bf969e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bf969e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4559a0e\" data-id=\"4559a0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1915d7a elementor-widget elementor-widget-image\" data-id=\"1915d7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05130247\/Why-Use-a-Control-Group.png\" class=\"attachment-full size-full wp-image-44659\" alt=\"Why-Use-a-Control-Group\" srcset=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05130247\/Why-Use-a-Control-Group.png 1000w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05130247\/Why-Use-a-Control-Group-300x225.png 300w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/05130247\/Why-Use-a-Control-Group-768x576.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9815e00\" data-id=\"9815e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-385602c\" data-id=\"385602c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2746a0c elementor-widget elementor-widget-spacer\" data-id=\"2746a0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ee1bf elementor-widget elementor-widget-heading\" data-id=\"b1ee1bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why use a control group?\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98948d7 elementor-widget elementor-widget-heading\" data-id=\"98948d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-medium\">Relieve yourself from the fears of your customers, missing out your campaigns or marketing messages. Control group lets you send the campaign once the test is over. Save up your valuable time by sending the right campaign to a control group out of the whole target group, rather than sending the campaign to all the users at once. \n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02514c4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02514c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ecee86b\" data-id=\"ecee86b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1881c8 elementor-widget elementor-widget-heading\" data-id=\"c1881c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ab testing or control groups \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dea7ce elementor-widget elementor-widget-heading\" data-id=\"5dea7ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-medium\">AB testing enables you to pick up one out of the two or more choices instead of guiding you to the whole scenario. Control groups let you select a chunk of the target group to find out whether your campaign is performing great or not. It is a time saving feature to determine whether to send the campaign or not at all based on its performance. You get the choice of letting the users take their natural course.\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d1cb05a\" data-id=\"d1cb05a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-51a1af9\" data-id=\"51a1af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4786b9 elementor-widget elementor-widget-image\" data-id=\"c4786b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07075631\/Ab-Testing-Or-Control-Groups.png\" class=\"attachment-full size-full wp-image-44667\" alt=\"Ab-Testing-Or-Control-Groups\" srcset=\"https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07075631\/Ab-Testing-Or-Control-Groups.png 1000w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07075631\/Ab-Testing-Or-Control-Groups-300x210.png 300w, https:\/\/productscdn.notifyvisitors.com\/products\/wp-content\/uploads\/2022\/02\/07075631\/Ab-Testing-Or-Control-Groups-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf705db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf705db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957a100\" data-id=\"957a100\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8256d10 elementor-widget elementor-widget-template\" data-id=\"8256d10\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<header data-elementor-type=\"section\" data-elementor-id=\"56419\" class=\"elementor elementor-56419\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c82ab0c elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c82ab0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4bf83353\" data-id=\"4bf83353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5657d787\" data-id=\"5657d787\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f860e6f elementor-widget elementor-widget-heading\" data-id=\"7f860e6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by 6000+ Ecommerce Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be670af elementor-widget elementor-widget-heading\" data-id=\"1be670af\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Best multi-channel Customer Engagement Software<br> for your eCommerce Store.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f8b6689 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f8b6689\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-116bf523\" data-id=\"116bf523\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40daa3c1 elementor-widget elementor-widget-tp-button\" data-id=\"40daa3c1\" data-element_type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-button-wrapper   text-right text--tabletleft text--mobilecenter   \"><div class=\"button_parallax   \" ><div id=\"button6a0b798823caf\"  class=\" text-right text--tabletleft text--mobilecenter ts-button content_hover_effect   \" ><div class=\"pt_plus_button btn6a0b798823988 button-style-8   \"  ><div class=\"animted-content-inner \"><a href=\"https:\/\/stagewp.notifyvisitors.com\/products\/schedule-demo\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Schedule Demo\"  >Schedule Demo<\/a><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6877e4e\" data-id=\"6877e4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f5152 elementor-widget elementor-widget-tp-button\" data-id=\"484f5152\" data-element_type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-button-wrapper   text-left text--tabletleft text--mobilecenter   \"><div class=\"button_parallax   \" ><div id=\"button6a0b79882438b\"  class=\" text-left text--tabletleft text--mobilecenter ts-button content_hover_effect   \" ><div class=\"pt_plus_button btn6a0b7988240b5 button-style-8   \"  ><div class=\"animted-content-inner \"><a href=\"https:\/\/notifyvisitors.com\/brand\/admin\/register\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Get Started\"  >Get Started<\/a><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-405e7d15\" data-id=\"405e7d15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a7276bc elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a7276bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-50dc755e\" data-id=\"50dc755e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-418d1b3d\" data-id=\"418d1b3d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-312ba062 elementor-widget elementor-widget-heading\" data-id=\"312ba062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by 6000+ Ecommerce Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7650d678 animated-fast elementor-widget elementor-widget-heading\" data-id=\"7650d678\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Best multi-channel Customer Engagement Softwarefor your eCommerce Store.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de847d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de847d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70cae1be\" data-id=\"70cae1be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d37274 elementor-widget elementor-widget-tp-button\" data-id=\"32d37274\" data-element_type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-button-wrapper   text-center text--tabletright text--mobilecenter   \"><div class=\"button_parallax   \" ><div id=\"button6a0b798824a24\"  class=\" text-center text--tabletright text--mobilecenter ts-button content_hover_effect   \" ><div class=\"pt_plus_button btn6a0b798824765 button-style-8   \"  ><div class=\"animted-content-inner \"><a href=\"https:\/\/stagewp.notifyvisitors.com\/products\/schedule-demo\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Schedule Demo\"  >Schedule Demo<\/a><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3231e51c\" data-id=\"3231e51c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b594c2 elementor-widget elementor-widget-tp-button\" data-id=\"14b594c2\" data-element_type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-button-wrapper   text-center text--tabletleft text--mobilecenter   \"><div class=\"button_parallax   \" ><div id=\"button6a0b7988250ba\"  class=\" text-center text--tabletleft text--mobilecenter ts-button content_hover_effect   \" ><div class=\"pt_plus_button btn6a0b798824dee button-style-8   \"  ><div class=\"animted-content-inner \"><a href=\"https:\/\/stagewp.notifyvisitors.com\/products\/registrationv2\/\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Get Started\"  >Get Started<\/a><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12ce8697\" data-id=\"12ce8697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introducing control groups Measure actual marketing efficacy Schedule Demo Start your FREE trial now! Want to attain higher conversion rates and retain loyalty for your brand? Then know that checking out the effectiveness of your campaigns is inevitable. 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