{"id":10785,"date":"2022-03-10T11:17:02","date_gmt":"2022-03-10T11:17:02","guid":{"rendered":"https:\/\/stagewp.notifyvisitors.com\/blog\/?p=10785"},"modified":"2022-06-24T09:36:07","modified_gmt":"2022-06-24T09:36:07","slug":"ecomerce-homepage-best-practices","status":"publish","type":"post","link":"https:\/\/stagewp.notifyvisitors.com\/blog\/ecomerce-homepage-best-practices\/","title":{"rendered":"6 eCommerce Homepage Best Practices To Improve User Experience"},"content":{"rendered":"\n

eCommerce businesses<\/strong> are facing heavy competition post the pandemic. One area where they keep improving is user experience (UX). Websites focus on enhancing UX through their category pages, product pages, navigation, and checkout processes. One area that they often neglect is the home page. <\/p>\n\n\n\n

However, your eCommerce homepage UX is crucial. For, your homepage is one of the first touchpoints your visitors and prospects have with your brand. And it can have a profound impact on customers\u2019 buying decisions and your bottom line. This makes it vital to optimize your eCommerce homepage for great CX.  So, in this blog, we will discuss eCommerce homepage best practices<\/strong> to strengthen user experience.<\/p>\n\n\n\n

What are the elements that affect eCommerce Homepage User Experience?<\/strong><\/h3>\n\n\n\n

UX refers to how a customer feels about the interactions they have with your brand, website, company values, team, and product\/services. eCommerce homepage UX refers to how visitors feel when they engage with your e-store\u2019s homepage. 
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Your eCommerce homepage serves in performing different tasks for users. It helps them know more about you, find and purchase products, get your customer service contact details, create their account with you, access their wish list and shopping cart, and more. 
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The key elements and features on an eCommerce homepage are<\/strong><\/h4>\n\n\n\n
  1. Top Navigation Bar:<\/strong> This lists and links to the different departments or product categories in your e-store. You can find menus like home improvement, clothing, and accessories, food and beverage, etc. on the top navigation bar. It also has elements like login, shopping cart, etc.

    <\/li>
  2. Visible Search bar:<\/strong> This lets your visitors directly search your e-store to find the items they are looking for. Some research shows that users who use site searches are more likely to buy as they reach your site with the intention of buying a particular item.

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  3. Shopping cart link: <\/strong>Another vital element of an eCommerce homepage is a link to the user\u2019s shopping cart. It acts as a reminder highlighting the items that he\/she has already added to the cart. It is also good to have the user\u2019s wishlist close by.

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  4. Offer bar:<\/strong> This section highlights current promotions. It also contains key info that has an influence on the user\u2019s buying decision. This can be about free delivery, hassle-free returns policy, low pricing, etc.

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  5. USP Bar: <\/strong>USP is abbreviated as Unique Selling Proposition or Unique Selling Point. This bar, therefore, exists to tell visitors about your brand\u2019s unique proposition such as ethically sourced products, organic items, handmade products, eco-friendly packaging, etc. This communicates how your brand surpasses your competitors\u2019. <\/strong>

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  6. Main Category Entries:<\/strong> This section displays the most popular categories that shoppers often click on and purchase from. For instance, an e-store dealing with clothing may have its popular sections as \u201cLeggings\u201d, \u201cMen\u2019s shirts\u201d, \u201cWomen\u2019s tops\u201d, \u201cInner Wear\u201d, etc.

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  7. Seasonal Categories: <\/strong>This displays sections that are apt for the time of the year or events occurring at that time. <\/strong>For instance, an eCommerce store may showcase its festive clothing collections during Diwali, Christmas, Ramjan, etc. <\/strong>

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  8. Content:<\/strong> eCommerce stores that find content playing a vital role in customer acquisition and conversion have a prime place for their blogs and articles on their homepage.

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  9. Services: <\/strong>eCommerce sites that offer membership schemes for delivery and other perks, finance and flexible credit card options, etc. make it a point to display these services across their <\/strong>homepage.

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  10. Contact information:<\/strong> The e-store displays its contact details like customer service phone number, email address, and their working hours either in the top header or footer. <\/li><\/ol>\n\n\n\n

    So, the details in these elements and features of an eCommerce homepage are vital for delivering a memorable UX and promoting brand affinity. 
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    6 eCommerce Homepage Best Practices for Great User Experience<\/strong><\/h2>\n\n\n\n

    1. Increase your eCommerce Homepage\u2019s Loading Speed<\/strong><\/h3>\n\n\n\n
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    Studies say that internet users wait no more than 3 seconds for the loading of a site to load. One of Google\u2019s research found that bounce rates increase by 106% if the page load time increases from 1 to 6 seconds. So, if you have a slow-loading eCommerce homepage, you\u2019re at the risk of experiencing <\/strong>page abandonment and poor conversions. <\/p>\n\n\n\n

    So, here are a few best practices to speed up your homepage loading- <\/p>\n\n\n\n